BARNEYS NEW YORK BEAUTY 'The Birth of The Cloudberry'

Concept : The Birth of The Cloudberry, 클라우드베리의 탄생

For this particular project, Heath was involved in creating a large multi-display mural media art product for 'Barneys New York Beauty’s Dosan flagship store'. We wanted to express the brand’s philosophy of helping clients pursue a healthy and beautiful lifestyle through clean and pure water. Cloudberry, known for its properties that promote strong vitality, is used as a raw material for all of their products, was selected as the video’s theme and centerpiece. The design concept chosen was titled "The Birth of The Cloudberry." In the first work, we intuitively simulate through a 3D animation the birth of the Cloudberry, receives beautiful energy from nature to thrive in what was a barren environment, from vegetative growth, knotting into the adult stages of a fruiting period. The second work compares Cloudberry to the image of a fetus in the placenta, which is about to be born, to convey the mystery and wonder of birth that many experience with the birth of a new child. The two pieces were featured on a loop during store hours on a large panoramic display on the second floor of the Dosan flagship store.

바니스 뉴욕 뷰티 도산 플래그십 스토어를 위한 미디어 아트를 제작했습니다. 청정하고 순수한 물을 통해 건강하고 아름다운 라이프스타일을 추구하는 고객사의 브랜드 철학을 표현하고자 했습니다. 제품의 원재료로 사용되는 강인한 생명력의 클라우드베리를 영상의 주제로 선정했고, 미디어 아트의 디자인 컨셉은 ‘클라우드베리의 탄생’입니다. 첫 번째 작품에서는 척박한 환경 속 아름다운 자연의 기운을 받은 클라우드베리가 탄생하는 모습을 3D시뮬레이션을 통해 직관적으로 표현했습니다. 두 번째 작품은 클라우드베리를 곧 탄생 될 태반 속 태아의 모습에 비유해 탄생의 신비함과 경이로움을 전달하고자 했습니다. 두 작품은 도산 플래그십 스토어 2층 대형 디스플레이에 전시되었습니다. 

ClientCompany : BARNEYS NEW YORK BEAUTY

Website : barneys-beauty.com

Instagram : https://www.instagram.com/barneysbeauty.korea/?hl=ko

Credit

Production : aedia studio

Director : Dong-Jin Park

3D Lead : Heath Kim

3D Simultaion : Jeong-Hwan Shin (snct studio)

Tool
Cinema 4D, Aftereffects